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PRINT SOURCE CORPORATION PRESENTS
OCT
5
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Wayne Steffen
The Way I See It
 

I read a story about a boy that took a train trip with his family to visit his grandma every day.

One day, he asked his parents, “Can I ride the train to grandma’s alone?” After a brief discussion, his parents agreed. The next day as the boy got on the train alone, his father tucked a note in his pocket and said, “If you ever feel insecure or need help, this is for you.”

At first, the boy was enjoying his freedom and was admiring the landscape out the window. But he quickly became more uneasy with every minute that passed. He looked around at the strangers on the train and became sad and scared, and then remembered the note that his father had given him. He opened the note, which said, “Son, I’m in the next train car.”

Here’s the way I see it: There are two gifts we should give our children. One is roots, and the other is wings.

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Idea of the Week
Boost Your Marketing Strategy: Turning Negatives into Positives
EXPLORE DIFFERENT PERSPECTIVES

People are always searching for fresh ideas to make their print projects stand out. One effective technique is to transform negatives into positives.

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By looking at a product or service from different angles, you can uncover hidden advantages and create a compelling story that resonates with your target audience.

Three Ways to Turn Product Negatives Into Positives

Explore these practical methods to help you tap into the potential of negative aspects and turn them into positive selling points in your marketing.

1. See Things Differently

Start by putting yourself in someone else's shoes.

Imagine how different people might view the product's drawbacks as advantages. For example, if you have an unattractive, heavy, and expensive mailbox, consider how a mail carrier, neighbor, dog owner, or celebrity might find value in those characteristics.

By changing your perspective, you can discover fresh insights that lead to creative marketing solutions.

2. Change the Setting

Sometimes, changing the context can completely transform the perception of a product.

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Consider how placing the product in a different environment could give its disadvantages a new and interesting meaning. Using the mailbox example, think about unconventional places where it wasn't originally intended to be. What unique purpose could it serve in those settings?

By reimagining the product's context, you can find innovative applications that turn negatives into positives, capturing the attention of your target audience.

3. Innovate to Add Value

Another approach is to enhance the product's functionality by introducing new elements.

Consider what you can add, such as accessories, emotions, or materials, to mitigate its perceived drawbacks. Continuing with the mailbox example, consider how you could improve it to give it a fresh purpose. By being creative, you can turn each negative aspect into a valuable selling point, reshaping how the product is perceived.

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Unconventional Marketing

It’s important to break free from traditional thinking and discover new ways to market your products or services.

Turning negatives into positives allows you to explore different perspectives, generate innovative ideas, and transform perceived disadvantages into compelling selling points.

Remember to look at your offerings from various angles, consider different viewpoints, and explore the impact of context and innovation. By implementing these strategies, you'll embark on a creative journey that elevates your print marketing projects and captivates your target audience, ultimately driving business success.

Contact our printing company today to bring your creative vision to life and turn negatives into positives with high-quality printed materials. Contact us now to discuss your next print project!

See more great ideas like this!
Click here to visit the Print Source Corporation - Ideas Collection.
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Marketing Tip
To Open or Not to Open In a New Tab
THE SAME TAB OR A NEW TAB?

Whether or not you prefer links to open in a new tab or the same tab, the final decision should be based on user experience or how a reader interacts with your site.

When links are changed to open in new tabs or windows, it can cause information clutter, which requires more effort to manage. In addition, many users may become disoriented and may not realize that a new tab has opened.

One common exception is when using links that take users to a different website. In this case, it often makes sense to open links to a new tab or a new window. When choosing to direct links to a new tab or window, you may consider including the words “opens in new tab” as part of the link. You can also provide an icon that shows the link will open in a new window.

If users want to open links in a new tab manually, it is very easy: Simply hold down the ctrl/cmd button when you click a link, and it will open in a new tab. They can also right-click and choose to open in a new tab (or window). Or, on mobile/touch screen devices, users can long-press a link and choose to open it in a new tab.

If you’re looking for best practice suggestions for your next important printing project, we’re here to help! Give us a call or stop by today.

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Tech Tip
Enhanced Protection in Chrome
INCREASE SAFETY ON THE WEB AGAINST DANGEROUS DOWNLOADS AND WEBSITES

If you are a Google Chrome user, did you know that you can easily turn on Chrome’s “enhanced protection” security feature, which increases safety on the web against dangerous downloads and websites?

Chrome’s enhanced protection offers faster, proactive protection against dangerous websites and downloads. It also helps you choose safer extensions before installing them on your device and automatically warns about password breaches. If Safe Browsing can’t confirm that a download is safe, Chrome warns you that the file may be dangerous, and you have the option to send the file to Google to be scanned.

In comparison, Chrome’s “standard protection” offers warnings about potential risk sites, extensions, and downloads. You may also choose if you’d like to receive warnings if passwords are exposed in a data breach.

Google Chrome Enhanced Protection is available on desktop computers, as well as Android and iOS phones and tablets.

  • To enable Chrome’s enhanced protection on a PC or Android device, open a Chrome browser, click the three dots in the upper right corner, click Settings > Privacy and Security, and choose Security.

  • To enable it on an iOS device, go to More > Settings and then tap Sync and Google Services. Enable Safe Browsing and then select Done.

If you are looking for a printer you can trust to handle highly confidential documents, look no further. We provide secure printing for all types of confidential and sensitive materials. Remember, other printers may be nearby, but nobody comes close.

 

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Fun@Work

Did You Know?

Did you know that a group of wild rabbits is called a fluffle? Here are a few more fun rabbit facts...

Printing Quiz

If your printer talks about a score, what they really mean is:

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