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PRINT SOURCE CORPORATION PRESENTS
AUG
17
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Wayne Steffen
The Way I See It
 

There once was a farming father who told his children, “When you turn 12, I will tell you the secret of success.”

When the farmer's oldest child turned 12, he anxiously asked his father the secret of success. The father said he would tell him, but only if he didn’t reveal the secret to his siblings yet. He agreed.

The father slowly said, “The secret of success is this: Cows do not give milk.”

The boy looked very confused and asked, “What does that mean?!” The father replied, “It simply means cows do not give milk. Rather, you have to milk them. You have to get up at four in the morning, bring the cows into the barn, sit on the stool, place the bucket, and do the work yourself. That is the secret of success; cows do not GIVE milk. You either go through the hard work and effort to milk them, or you don’t get milk.”

Here’s the way I see it: You get what you work for, not what you wish for.

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Idea of the Week
Essential Dos and Don’ts for Adding Beauty to Your Page

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Some rules are made to be broken.

But graphic design is an art that is anchored in the appropriate use of typography, composition, color, and images. Only after you have mastered some basics can you tease out variants or challenge the status quo.

Want some quick tips to add beauty to your page? Here are some design “dos” and “don’ts” from four world-renowned graphic artists.

DON’T limit yourself to just a handful of fonts

Many designers champion the theory that you need only 12 strong typefaces.

In the past, commercial options were limited, but now gorgeous alternatives hit the market daily! Build a catalog you favor, but keep adding to it, and never stop searching for perfection.

DO reward strong body typefaces with a long-term commitment

When you find a classy, confident body text, stick with it. These fonts create stability and design anchor points to build from. Commit to the best, and don’t waste time flirting with others.

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DO choose colors for a reason 

Everyone has favorite colors, but your design elements should reflect the brand and its personality – not your own. Pick colors with purpose, not just because you like them.

DON’T be afraid to be bold with your color choices

Bold color choices communicate power and confidence. Bold colors aren’t just neon but include anything unexpected (like combinations of avocado green with bright orange or deep brown with magenta).

DO check that all images have an effective 300ppi resolution

This creates sharp designs that won’t get distorted when resized. And never enlarge a 300ppi image beyond 100 percent within your layout.

DON’T import images with too high a resolution

If 300ppi is the industry standard, won’t 600ppi look twice as nice? Nope. A larger resolution will enlarge your file size and slow down prepress processing. Larger resolutions can also cause an uneven gradation of tone.

DO always apply some sharpening to digital images

Many photos shot with a digital camera will appear slightly blurred. Use Unsharp Mask or Smart Sharpen tools to bring a crisp finish to your image.

DON’T get sharp-happy

Oversharpened images look worse than “straight from the camera” shots, so take it easy. And remember to complete all other image adjustments before you apply sharpening. Sharpening should be your last imaging step before importing a photo into your layout.

These rules serve as a guide, but creative concepts are all yours. Keep things simple, clean, and uncluttered, and let the design speak for itself.

 

See more great ideas like this!
Click here to visit the Print Source Corporation - Ideas Collection.
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Uncommon Product
Hero Cards
A FUN AND ENGAGING WAY FOR INDIVIDUALS OR TEAMS TO BUILD A FAN BASE

Hero cards are a fun and engaging way for individuals or teams to build a fan base and showcase partners who support them.

Bigger than a baseball card, hero cards are typically 6”x8” or 8”x10”. Hero cards are popularly used to promote and showcase race car drivers, statistics, and sponsors and are a fun marketing tool for fans of any age to collect and showcase.

Hero cards can be given out at personal appearances and "meet and greets" and promoted through websites and social media. Many hero cards are designed as oversized business cards for autograph sessions, and teams often include hero cards in their media kits.

If you’d like help creating the perfect hero card, we’re here to help! And remember, while other printers may be nearby, nobody comes close.

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TECH
Tech Tip
Caret Browsing
NAVIGATE AND READ WEB PAGES IN A BROWSER USING YOUR KEYBOARD'S ARROW KEYS

If you’ve ever thought about how nice it would be to browse the internet without using a trackpad or mouse, here’s another alternative: caret browsing.

Caret browsing enables users to navigate and read web pages using a keyboard’s arrow keys to select text and move through web pages, rather than a mouse or trackpad. It’s not only a good backup if your mouse or trackpad isn’t working, but it is also a helpful alternative for people with accessibility issues.

You can easily enable or disable caret keyboard functionality with the F7 hotkey across most browsers. Or go to Settings > Advanced > Accessibility and toggle on Navigate pages with a text cursor.

After enabling caret browsing, you will see a blinking cursor. The arrow up and arrow down keys will move the cursor to the previous and next line accordingly. Or, the left and right arrow keys will move the cursor one step to the left and right.

Here are helpful key combinations:

  • Shift + left: selects the character to the left of your text cursor.
  • Shift + right: Selects the next to the right of your text cursor.
  • Shift + up: Selects entire lines of text above your text cursor.
  • Shift + down: Selects entire lines of text below your text cursor.
  • Shift + Control + arrow key: Selects entire words to the left or right of your text cursor.
  • To open a link in a new window, move the cursor to the link’s anchor text and press Shift + Enter (or Shift + Return for Mac).

If you’d like helpful tips for your next printing project, visit our website or give us a call today!

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Fun@Work

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