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PRINT SOURCE CORPORATION PRESENTS
FEB
2
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Wayne Steffen
The Way I See It
 

Everything needs refreshed after awhile. Whether it's your logo, your marketing plan, your mission, your vision, your office space, your workflow or even simply your order form, bringing a fresh feel to the elements and the processes that affect you every day can give a much-needed boost to your personal as well as your professional outlook.

Don't know where to start? You may be surprised at how easy it would be to make just one little change. Then that will lead to another. And another. And before you know it, you will be developing a plan to tackle the big stuff that you have been putting off for years. 

Here’s the way I see it: It is very easy to be overtaken by "analysis paralysis." Don't let the lack of an overall plan stop you from making common-sense small changes here and there. Refreshing the small things in your life will place you in a better position to launch a grander plan as the need arises. When you are ready to refresh your marketing, office and production printed materials, give us a call. We are here to help you!

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Idea of the Week
6 InDesign Best Practices
BE THE BEST

There are some powerful software suites available today that will help you bring your idea to life, but few are as well-designed for print as Adobe InDesign.

At first glance, you might be a bit intimidated by the large number of buttons and gadgets you’ll see within the software. These InDesign best-practice tips will help you be successful when you’re ready to send your creation for printing. From starting with the end in mind to ensuring that all of your styles are correctly formatted for printing, you can leverage the power of InDesign to create print-ready pieces that you will be proud to share with your customers.

Begin at the End

InDesign has a fantastic feature called “Live Preflight.” This tool allows you to see any problems that your printer will find with the file before you send it. While designers traditionally would have to manually check their files for errors, or discover issues only after the output has been delivered for printing, Live Preflight helps catch things like missing fonts and images that are improperly linked upfront.

Preflight image box

Thread That Text!

“Threading” your text allows you to flow content from frame to frame, making it much simpler to make changes to the size of text boxes and other page elements. Instead of being a bunch of disconnected paragraphs, this creates a more cohesive story that can evenly break across pages. Magazine designers use this cool functionality a great deal as they’re writing longer-form content, but it’s helpful even for smaller projects such as postcards or flyers, too.

orange text image with arrow

Keep Your Formatting Consistent

If you’re not careful, you may find that your fonts, sizing, and colors are losing consistency throughout your printed piece. It can be pretty tough to see this before sending it for printing. The best way to maintain that consistency is through creating styles for all your formatting. If you’re used to highlighting a block of text and applying a different font or color – break that habit! Creating styles that represent the look that you’re trying to accomplish and then applying those styles to similar text blocks makes it easy to make global changes to text in the future.

Basic Character Formats image

One-Level High, Please

Stacking objects on top of one another may seem like an easy way to create advanced looks within your file, but this can cause some problems down the road. InDesign pros know that stacking objects is sometimes required, but should be avoided whenever possible to make it easier to shift items around on the page.

Here are two final (BONUS) tips:

  • Keep your design simple.
  • Keep your fonts embedded.

Eager for more InDesign tips and tricks? Contact us today!

See more great ideas like this!
Click here to visit the Print Source Corporation - Ideas Collection.
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MARKETING
Marketing Tip
The Benefits of Business Blogging
INCREASE AWARENESS AND DRIVE TRAFFIC TO YOUR WEBSITE

A business blog can be a great way to help your business stand out from the competition. Not only can blog content increase awareness and drive traffic to your website, but it can help boost sales. Here are a few more benefits of business blogging:

  • Blogging can be used to educate your audience not only about your business but also your industry. When you publish in-depth blogs with valuable information, you can build trust with readers and establish your organization as an industry leader.

  • Blogs are an easy way to regularly add new information to your website and keep your content fresh and current. Updated content also gives the search engine algorithms more reason to index your website more often, keeping it on their radar over time.

  • Blogs are a great way to target long-tail keywords (four words or longer) and searchable terms, such as “best winter boots for women.”

  • Blogs provide an excellent opportunity for internal linking, connecting visitors to other pages within your website.

  • Blog posts not only increase traffic to your website, but they also keep visitors on your website longer, which will increase your Google ranking.

  • Blogs allow you to be more conversational and show a personal side of your business that many won’t see through typical marketing efforts.

  • Blogs are easy for readers to share. Whether visitors link to your blog post, tweet it, or email it to others, it is free marketing and further validates your credibility.

  • Blogs can be a great way to gain critical data about your audience by analyzing their activity, such as what types of blog posts your audience prefers (how-to articles, videos, new product announcements), the day/time blogs are most active, and what topics are the most popular.

If you’d like help designing a print newsletter to stay in touch with your audience and promote your blog, we are here to help you get started. We look forward to hearing from you!

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Uncommon Product
Product Review Request Cards
ENCOURAGE CUSTOMERS TO WRITE A REVIEW

You may be surprised how many customers will write a product review if you simply ask them! Product review request cards are a great way to encourage customers to write a review for your products.

Product review request cards can be printed as simple or extravagant as you choose – ranging from the size of a business card or small postcard to a larger card with deluxe finishing touches, such as die-cut cut-outs or edging, foil stamping, or embossing to add an elegant feel.

Product review request cards can be inserted in the bag with purchases or added into the package with shipped products. When designing your card, remember to thank customers for their purchase, and include a website address or link to leave a product review. You may also consider offering a discount on their next purchase as a thank you for taking the time to leave a review.

Here is an example of a simple message: Thank you for trusting us with your order. We appreciate your business and hope you enjoy your product. Please take some time to review your product, which helps customers like you to make an informed decision.

If you’d like help creating an eye-catching product review request card, look no further! Give us a call anytime.

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TECH
Tech Tip
Easy Webpage Screenshots
SCREENSHOTS OF AN ENTIRE WEBSITE BROWSER WINDOW

If you’re looking for an easy way to take a full-page screen capture of an entire website browser window with one easy click, check out “GoFullPage,” which is a free Chrome extension.

Simply add the GoFullPage extension to Chrome, and click the extension icon, or press Alt+Shift+P. After the screenshot is completed, a new tab will open where you can download the screenshot as an image (JPG or PNG), various PDF sizes, or drag it to your desktop.

GoFullPage is an easy and convenient browser screenshot tool. There are no ads, bloatware, or extra permissions required. Simply add the extension and start taking screenshots. To learn more, visit GoFullPage.

If you need helpful tips for an upcoming printing project, we’d love to help. Contact us today.

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